Six people can say "immersive" and mean six different things.
One could mean spectacle.
Another, interaction.
Another, agency.
Or emotional involvement.
Or transformation.
Or maybe… just that there's a headset involved.
People go in circles with no language for this.
A team can all agree "let's make it immersive" and still mean six different depths.
The Five Depths give your team something more real to talk about.
By the way, if you couldn't tell… that short film you watched was made with AI.
Production is the easy part now.
Looking polished is getting cheap. When everything looks that good, it's harder to notice when nothing real is being asked of us.
Clicking isn't necessarily participating. Choosing isn't necessarily agency.
As pretty gets cheaper, the question gets more urgent:
What's being asked of the human?
Every week you build toward an effect you can't see yet, pivoting gets more expensive.
You don't need another opinion about whether the idea is good.
You need words for what it asks of people, and a way to take part yourself.
A free five-part series
Reinventing the Campfire
Five short videos. One depth in each. Watch with the project you're working on right now in mind.
By the end, you'll have words for what your experience asks of people right now, what you meant it to ask, and what still has to change. A language the whole team can use.
Free. Opens immediately. Watch it together if you like.
Send this to anyone who needs to understand what's been too hard to explain.