This Is the Campfire
For creative teams. Your team steps inside a rough version of what you're making.
Try the Campfire ↗
True Participation is an experience design studio. We work with teams making films, games, rides, events, XR, and brand worlds, so you can find out what your work asks of people early, while it's still cheap to change.
People watch it, finish it, click through it, even rate it highly, and still walk away untouched. Most teams find this out after launch, when the budget is already spent. And under deadline pressure, teams fall back on what worked last time, because there's no room to try something that might look foolish first.
We build a rough version of what you're making.
Your team goes through it together, taking roles, making choices, and seeing what happens.
We look at what actually happened, using the Five Depths, a shared language for what an experience asks of people.
Your team stops guessing how the audience will respond, and gets to the version you meant, faster.
For creative teams. Your team steps inside a rough version of what you're making.
Try the Campfire ↗For writers and filmmakers. Rate your story and see where it's stuck.
Rate your story ↗For brands. A story world around your brand that people can step into.
You keep all the IP.
Looking for something for yourself or your own team? Theater of Me · Theater of Us
Joshua Edjida has spent 25 years making films and 13 years running live role-playing experiences. Both led to the same question: what actually happens to people once they're inside an experience?
Joshua watches for the move people reach for when nobody knows what to do next. More analysis. A safer idea. A faster answer. The thing that worked last time. Then he builds a situation where that move isn't the only one available.
Three minutes, no dialogue. Two researchers try to recreate a campfire in a lab. See the idea before you read about it.
Watch the short film →Five short videos that give your team words for what an experience asks of people.
Start the free series →We’d love to email you a quick link to the Hollywood Eight Podcast so you can learn more about what we do and how you can be a part of it.
1. Wake Up
Discover your true self and step out of your comfort zone.
2. Ignition
Spark your inner fire and set the stage for profound change.
3. Start Weaving
Begin crafting your new story and strengthening key relationships.
4. First Revelation
Experience a paradigm shift that challenges your old beliefs.
5. Individuate
Explore your unique gifts and express your authentic self.
6. Observation
Gain clarity through mindful detachment and self-reflection.
7. Second Revelation
Face your fears and embrace a new level of commitment.
8. Step into Joy
Cultivate happiness and share your life with others.
9. The Challenge
Step into your power and confront your limitations.
10. Third Revelation
Integrate all aspects of yourself and expand your consciousness.
11. True Intimacy
Deepen your relationships and align your career with your purpose.
12. Be of Service
Share your transformation and create a lasting positive impact.
Education and Transparency:
We offer clear explanations and resources to help people understand how AI works and how it affects their daily lives.
Ethical AI Development:
By prioritizing fairness, security, and inclusivity, we aim to shape AI technologies that respect and benefit everyone.
Human-AI Collaboration:
Rather than replacing humans, we see AI as a partner—augmenting human capabilities and sparking innovation across industries.
Consciousness-Based Training:
We integrate mindfulness and deeper awareness into AI development, fostering systems that align with human values and well-being.
Loss of Control to Machines:
There’s a worry that humans might hand over too much decision-making power to algorithms.
Job Displacement:
Automated systems can take over certain roles, fueling concerns about widespread unemployment.
Privacy Concerns:
AI systems often need large quantities of personal data, raising fears about how securely that information is stored, shared, and used.
Ethical Dilemmas:
AI presents tough questions about right and wrong—especially when the outcomes affect people’s lives and freedoms.
Bias and Discrimination:
AI can unintentionally perpetuate or amplify existing social biases, especially if it’s trained on skewed data.