What you know
- How the product works.
- Why the features matter.
- Everything it took to create.
- What makes your approach sophisticated.
True Participation Studio
You've built something valuable. But people still struggle to understand why it matters.
A focused strategy session helps you clarify your work and choose a next step. An original short film helps customers understand one offer.
Already planning a larger project? Discuss it with usFounded by filmmaker Joshua Edjida.
The communication gap
You've spent years developing your expertise. You understand the details, the possibilities and what makes your approach different. Your customers encounter the work from the outside. They want to recognize what becomes possible for them.
What you know
What your customer is trying to understand
The value may already be there. The challenge is helping someone else recognize it.
When the explanation keeps growing
Sometimes more detail helps. But if people still aren't connecting with the value, what might the explanation be missing?
A studio example
Two scientists attempt to reinvent one of humanity's oldest technologies. They have the equipment, the procedures and an extraordinary ability to make something simple remarkably complicated.
Watch what happens.
An original short film from True Participation Studio.
What the story reveals
The machine worked. It created fire. But the point of a campfire was never the machinery. It was the warmth, the comfort and what happens when people gather around it.
A company can become so involved in what it built and how it works that the experience customers value gets buried. Sometimes the most important discovery is surprisingly simple: what are people really coming to you for?
Our approach
Every business has a story about what it does: the products, the expertise, the process and the years of work. Underneath it may be another story, about what people value, what they're hoping for and what changes when the work succeeds.
Joshua helps uncover that human meaning. Once you recognize it, you can choose what to do with it: communicate an existing offer more clearly, create an original film, develop a new experience or take a creative project in a different direction.
We began with a problem you may already recognize. Only now does it make sense to talk about the story underneath the story. Your customers often need that same journey.
The creative guide
Joshua Edjida has spent 25 years making films and 13 years developing live character-based experiences. His work explores human motivation, the stories people tell themselves and the moments when an unexpected perspective changes what someone can see.
At True Participation Studio, he brings that experience to the challenge of understanding what makes a business, project or offering meaningful to other people.
Meet JoshuaTwo ways to begin
Maybe you need a clearer way to explain your business. Maybe there's an original film waiting to be discovered. You can explore the question first or go directly to a film engagement.
Explore the possibilities
A private creative strategy session to investigate what matters in your business or project, what may be overlooked and which directions are worth exploring.
Clarify your work and choose the next stepReady to make a film?
Discover the essential value of one offering and bring it to life through an original cinematic short film.
Make one offer easier to understand with a short filmThe wider studio
The next step depends on what you're building and what you're ready to explore.
Explore Primal Yes and private creative work.
Uncover the story and direction behind your workDevelop an original cinematic story for an offering, audience or larger project.
Make one offer easier to understand with a filmCreate characters, ongoing narratives and experiences audiences can return to.
Build characters and stories audiences can return toNot ready to work together?
Explore the work at your own pace with our free five-part series.
Five short talks on what an experience asks of the person inside it.
Start the free five-part series
A conversation can be the beginning
Tell us what you've built, who it's for and where explaining its value has become difficult. We'll explore whether an original cinematic story or another kind of creative work could help people experience what matters.
Talk to usWe’d love to email you a quick link to the Hollywood Eight Podcast so you can learn more about what we do and how you can be a part of it.
1. Wake Up
Discover your true self and step out of your comfort zone.
2. Ignition
Spark your inner fire and set the stage for profound change.
3. Start Weaving
Begin crafting your new story and strengthening key relationships.
4. First Revelation
Experience a paradigm shift that challenges your old beliefs.
5. Individuate
Explore your unique gifts and express your authentic self.
6. Observation
Gain clarity through mindful detachment and self-reflection.
7. Second Revelation
Face your fears and embrace a new level of commitment.
8. Step into Joy
Cultivate happiness and share your life with others.
9. The Challenge
Step into your power and confront your limitations.
10. Third Revelation
Integrate all aspects of yourself and expand your consciousness.
11. True Intimacy
Deepen your relationships and align your career with your purpose.
12. Be of Service
Share your transformation and create a lasting positive impact.
Education and Transparency:
We offer clear explanations and resources to help people understand how AI works and how it affects their daily lives.
Ethical AI Development:
By prioritizing fairness, security, and inclusivity, we aim to shape AI technologies that respect and benefit everyone.
Human-AI Collaboration:
Rather than replacing humans, we see AI as a partner—augmenting human capabilities and sparking innovation across industries.
Consciousness-Based Training:
We integrate mindfulness and deeper awareness into AI development, fostering systems that align with human values and well-being.
Loss of Control to Machines:
There’s a worry that humans might hand over too much decision-making power to algorithms.
Job Displacement:
Automated systems can take over certain roles, fueling concerns about widespread unemployment.
Privacy Concerns:
AI systems often need large quantities of personal data, raising fears about how securely that information is stored, shared, and used.
Ethical Dilemmas:
AI presents tough questions about right and wrong—especially when the outcomes affect people’s lives and freedoms.
Bias and Discrimination:
AI can unintentionally perpetuate or amplify existing social biases, especially if it’s trained on skewed data.