Primal Yes

Find the Story Beneath Your Work

You've built something that matters to you.

But sometimes the closer you are to your own work, the harder it becomes to recognize what makes it valuable, where it wants to go, and how to communicate that value to others.

The experience

Work with filmmaker Joshua Edjida

Primal Yes is a six-week live creative strategy experience with filmmaker Joshua Edjida.

Together, we investigate the story underneath what you've built, the human motivations shaping it, and the possibilities you may have been overlooking.

You'll learn to recognize the essential value of your work, develop a clearer story around it, and create something that communicates that discovery.

Bring

Bring a business, a creative project, an offering, or a meaningful professional threshold.

Leave with

Leave with a clearer direction, a Core Value Map, a compelling story, and a concrete expression you can begin using and testing.

Tuition

Founding tuition

$1,500

Through November 20, 2026.

Standard tuition

$2,995

Beginning November 21.

Starts January 19, 2027.

The Portal of Creation

1. Wake Up
Discover your true self and step out of your comfort zone.

2. Ignition
Spark your inner fire and set the stage for profound change.

3. Start Weaving
Begin crafting your new story and strengthening key relationships.

4. First Revelation
Experience a paradigm shift that challenges your old beliefs.

5. Individuate
Explore your unique gifts and express your authentic self.

6. Observation
Gain clarity through mindful detachment and self-reflection.

7. Second Revelation
Face your fears and embrace a new level of commitment.

8. Step into Joy
Cultivate happiness and share your life with others.

9. The Challenge
Step into your power and confront your limitations.

10. Third Revelation
Integrate all aspects of yourself and expand your consciousness.

11. True Intimacy
Deepen your relationships and align your career with your purpose.

12. Be of Service
Share your transformation and create a lasting positive impact.

Our Approach

Education and Transparency:
We offer clear explanations and resources to help people understand how AI works and how it affects their daily lives.

Ethical AI Development:
By prioritizing fairness, security, and inclusivity, we aim to shape AI technologies that respect and benefit everyone.

Human-AI Collaboration:
Rather than replacing humans, we see AI as a partner—augmenting human capabilities and sparking innovation across industries.

Consciousness-Based Training:
We integrate mindfulness and deeper awareness into AI development, fostering systems that align with human values and well-being.

Common Fears

Loss of Control to Machines:
There’s a worry that humans might hand over too much decision-making power to algorithms.

Job Displacement:
Automated systems can take over certain roles, fueling concerns about widespread unemployment.

Privacy Concerns:
AI systems often need large quantities of personal data, raising fears about how securely that information is stored, shared, and used.

Ethical Dilemmas:
AI presents tough questions about right and wrong—especially when the outcomes affect people’s lives and freedoms.

Bias and Discrimination:
AI can unintentionally perpetuate or amplify existing social biases, especially if it’s trained on skewed data.