PRIMAL YES / A TRUE PARTICIPATION PODCAST
PRIMAL YES
The Life Inside What You've Built
You've built something that matters.
Maybe a company. A family. A creative life. A body of work.
But the patterns that helped you build it don't always know when to stop running.
What happens when you become available for the life that's actually happening?
THE QUESTION BEHIND THE SHOW
You can be exceptional at your role and still miss the scene.
The founder
A founder can be brilliant at anticipating problems and still spend dinner in a meeting that hasn't happened yet.
The parent
A parent can give excellent advice while failing to notice what their child is actually trying to say.
The artist
An artist can become so good at producing work that they no longer recognize when something genuinely new is asking to emerge.
These are the moments that interest us. Not because they prove we're failing, but because they reveal how the roles we inhabit can begin directing our experience.
Primal Yes is a place to look closely, speak frankly, laugh when the absurdity becomes obvious, and discover what might be different if we really noticed what was happening.

MEET THE HOST
A filmmaker looking at the scenes we live.
Joshua Edjida is a filmmaker, writer, creative director, and founder of True Participation Studio. In this new editorial direction, he hosts Primal Yes.
He is interested in character, conflict, consciousness, embodiment, and the difference between what someone says a scene means and what actually happens within it.
His perspective comes from cinematic observation, creative practice, and a willingness to investigate his own assumptions, not from claiming privileged knowledge of other people's inner lives.
LISTEN TO THE EPISODES
The questions are already in motion.
Primal Yes is a conversation about the strange patterns, inherited roles, creative instincts, and moments of recognition that shape accomplished lives.
Other people's business tactics will mess with your mind!
Joshua goes into why learning other people's tactics backfires more often than not.
Open episode on Spotify ↗AI reveals the split in the psyche.
An intro to Primal Yes with Joshua Edjida. Aligned entrepreneurship in the age of AI.
Open episode on Spotify ↗RECURRING THEMES
The life inside what you've built.
The Role That Follows You Home
Work, responsibility, identity, and the inability to become fully off duty.
The Pattern Behind the Decision
Why different options can reproduce the same outcome.
The Art of Genuine Creation
The distinction between making something happen and recognizing what is genuinely worth creating.
The Living Scene
Relationships, fathering, embodiment, consciousness, and the moments when real life refuses to follow our preferred interpretation.
TRUE PARTICIPATION
Some questions deserve more than a conversation.
Primal Yes is one expression of True Participation's larger artistic practice. The studio creates films, fictional worlds, and participatory experiences exploring what becomes possible when people genuinely enter the experience instead of merely observing it.
Theater of Me ↗
An individual, interactive storytelling experience. A distinct artistic project within True Participation.
True Taste
A separate artistic project in True Participation's wider creative practice.
PRIMAL YES